2011 Land Rover DC100 Concept

Land Rover DC100 Concept will make its debut at the 2011 Frankfurt Motor Show on September 13, 2011. This concept inspired by Land Rover Defender, one of the most renowned and recognizable off-road models in the world.

Commenting on the Land Rover DC100 Concept  car,Gerry McGovern, Director of Design, Land Roversaid: "Replacing the iconic Defender is one of the biggest challenges in the automotive design world; it is a car that inspires people worldwide. This isn't a production-ready concept but the beginning of a four-year journey to design a relevant Defender for the 21st century."


John Edwards, Global Brand Director, Land Roveradded: "Loved the world over for its simple, honest and distinctive design, we are determined that the new Defender will be true to its heritage, while meeting the requirements of a changing global market.