2011 Volvo Universe Concept

Volvo Universe Concept will make debut its world premier at the 2011 Shanghai Motor Show. The Concept Universe is being described as a luxury Volvo for China and the world. The concept is a large, luxurious sedan with a new human-centric design language that honors the beautiful lines of classic Volvo models.

Stefan Jacoby, President and CEO of Volvo Car Corporation said that “Universe Concept ffers the world a sneak preview of what people can expect from our next top-of-the-line sedan.” The Volvo Concept Universe has been designed as a sedan with a coupe-like roofline, which means a production version of the concept would compete with the likes of the Mercedes-Benz CLS, Porsche Panamera and the Audi A7.



The interior of the Volvo Universe Concept is a comfortable, cultivated environment that is also user-focused and refreshingly uncomplicated. It is driver-orientated in the front and comfortably relaxed in the rear. The in-command driver environment has intuitive controls and a touch-screen that approaches the hand when the driver reaches towards it - with everything operated from a seat that is inspired by ultra-comfortable chairs.

The dynamic feel and the dark colour scheme of the front seats fades seamlessly towards the rear until it fully transforms into a light rear seat haven of calmness. Volvo Universe Concept is full of classic forms, materials and textures, used with a twist to create a special contemporary luxury experience. Passengers in the rear seat are embraced by pure comfort. The interior moulds into the rear seat and becomes part of the seating environment.